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Product Manager, Global Marketing - CRM Therapies

At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 99,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.
Looking for a role driving a strategic growth area for Abbott? This position is responsible for the overall global product marketing effort for Cardiac Monitoring and Connectivity as part of the Cardiac Rhythm Management (CRM) product lines. This includes implantable diagnostics such as the ConfirmRx? one of the fastest growing segments in implantable cardiac devices, as well as the Merlin.net? Remote Monitoring System and future digital products.
This position is responsible for setting the Division strategic direction and tactical implementation of activities that will lead to a customer-centric and goal achievement culture. This includes development of marketing plans and activities that drive the flow of products to our customers in a manner that highlights differentiation and value. This ?product champion? is the hub for product and market knowledge, planning/execution, and achievement of business objectives ? specifically attainment of revenue and market share targets. The Product Manager is responsible for the product from identification of global customer and market needs/wants, to concept and product development, product launch, through and including product discontinuation.
The Global Product Manager position differs from Area or country-specific Product Management jobs in three key ways:
+ Greater involvement in setting division-wide strategies (e.g. what products to fund).
+ Direction and leadership to the R&D organizations throughout the product development cycle (e.g. developing customer requirements).
+ Exposure to all international markets, with the requirement to build networks and success through a deep understanding of cultural diversity and varying global market dynamics.
The incumbent in this position will be regarded as an expert related to the product lines, competitive landscape, and key global customer dynamics in CRM with broad knowledge of related areas.
Main Responsibilities:
+ Recognition of new products to be developed to meet new market demands, or the creation of new markets.
+ Provides leadership for product/concept justification during funding cycle, and provides similar leadership to product development team.
+ Identification of new business opportunities through expansion of existing products into new markets, or enhancements of existing products to maximize existing markets.
+ Support the commercial organizations in achieving Plan/Update objectives such as market share, and revenue.
+ Provides direction and input to all in-house groups such as Clinical Affairs, Operations, Finance, R&D, Quality, and Regulatory that affect the successful achievement of business objectives.
+ Responsible for creating a clear line of communication between Global Marketing and all other areas that affect the product. This includes providing direction to the Commercial Areas/countries and all in-house groups.
+ Contributes to the development and implementation of the annual operating plan which provides an analysis of the competitive environment, product positioning, key issue strategies and target audiences for global marketing.
+ Drives market development activities through best practices and development of tools to raise awareness of the benefits of CRM product lines through presentation of marketing and sales plans to internal management.
+ Manages coordination with marketing communications to support development of resources, programs, and any other collateral material required to support sales and key marketing messages.
+ Builds strong relationships with leading KOLs around the globe. Manages physician advisory boards, congress/symposium, and other KOL engagement activities.
+ Analyzes sales metrics and shapes commercial programs for ICM portfolio in pursuit of global commercial goals of market share, revenue and profitability
+ Offer leadership to R&D and support organizations throughout development cycle (e.g. lead trade-off analysis?customer, financial, and timeline impact).
+ Ensure Launch and Post-Launch Success: Offer leadership to international commercial organizations and on-market teams through successful launch.
+ This includes delivering appropriate launch materials/tools to differentiate product versus the competition and grow the business in a profitable manner.
+ Works with market research to collect market data and shares results regularly with management.
+ Complies with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments. Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.
+ 4 year degree; MBA preferred.
+ 8+ years progressively responsible marketing experience.
+ Experience working with complex product portfolios in the medical device industry.
+ Experience with digital health and/or app-based product management
+ Experience with strategic product planning and commercial execution.
+ Developed leadership skills/experience, including the ability to map task interdependencies, prioritize such tasks, and develop, monitor and live within budgets as well as the demonstrated ability to forecast major milestones.
+ Experience working in a broader enterprise/cross-division business unit model preferred.
+ Ability to work in a highly matrixed and geographically diverse business environment.
+ Ability to work within a team and as an individual contributor in a fast-paced, changing environment.
+ Ability to leverage and/or engage others to accomplish projects.
+ Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization.
+ Multitasks, prioritizes and meets deadlines in timely manner.
+ Strong organizational and follow-up skills, as well as attention to detail.
+ Ability to travel up to 30%, including internationally.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com

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